The brand platform was the basis of the work leading to the creation
of the new logo of the Rumilly - Albanian tourist destination.
This platform synthesizes the foundations, the identity of the brand.
This work made it possible to define the following key points:
- Vocation
- Personality
- Values
- ambitions
- Positioning
- Promise
This new brand platform allows share the brand identity so that each partner of the Tourist Office owns it and adheres to it.
This identity, clearly and simply expressed, must become a common referent, valued and monitored by all local tourism stakeholders. And this in order to become more efficient in our actions to develop tourist attendance.