What is hidden behind this original hook?
In "unknown land"? No, in the ground (I)known !
This is the new communication campaign launched by 3 destinations in Savoie Mont Blanc.

Launched collectively in 2020 by 3 tourist offices in the Haut-Savoyard “foreland”, Rumilly-Albanian, Upper Rhone et Alter'Alpa, this innovative approach aims to make you discover or rediscover still little-known territories and playgrounds.

But concretely, what is it?

We wanted to guarantee our visitors, locals (but also those farthest away) all the conditions for a successful day, stay or long vacation.
And in this special time, we all need it!

Here are the common actions for this was 2021 :

  • A common agenda of activities and events for the 3 territories, from June to September
  • Mobile reception on our flagship sites such as the castles of Montrottier and Clermont, the Gorges du Fier ...
  • A joint promotional campaign focused on digital
  • The game SUPER VISITOR
  • A dedicated website www.rdv-en-terre-meconnue.fr
  • Unusual and offbeat tourist offers

Our territory is:

  • A revitalizing setting, conducive to reuniting with family or friends, well-being and contemplation;
  • Unspoiled nature, where calm is the key word;
  • A rich and diversified terroir carried by passionate producers;
  • Unusual sites and activities that will meet all your desires;
  • A territory at the gateway to the Alps and open to its neighboring destinations, in particular the famous lakes of Annecy, Bourget (Aix-les-Bains) and Lac Léman.
  • Actors committed to implementing all health measures to guarantee safe discoveries.

Stay informed of experiences, tips and discoveries on our website, as well as on the dedicated site www.rdv-en-terre-misonnue.fr
And we look forward to seeing you on our (me) known land!