What is hidden behind this original hook?
In "unknown land"? No, in the ground (I)known !
This is the new communication campaign launched by 3 destinations in Savoie Mont Blanc.
Launched collectively in 2020 by 3 tourist offices in the Haut-Savoyard “foreland”, Rumilly-Albanian, Upper Rhone et Alter'Alpa, this innovative approach aims to make you discover or rediscover still little-known territories and playgrounds.
But concretely, what is it?
We wanted to guarantee our visitors, locals (but also those farthest away) all the conditions for a successful day, stay or long vacation.
And in this special time, we all need it!
Here are the common actions for this was 2021 :
- A common agenda of activities and events for the 3 territories, from June to September
- Mobile reception on our flagship sites such as the castles of Montrottier and Clermont, the Gorges du Fier ...
- A joint promotional campaign focused on digital
- The game SUPER VISITOR
- A dedicated website www.rdv-en-terre-meconnue.fr
- Unusual and offbeat tourist offers
Our territory is:
- A revitalizing setting, conducive to reuniting with family or friends, well-being and contemplation;
- Unspoiled nature, where calm is the key word;
- A rich and diversified terroir carried by passionate producers;
- Unusual sites and activities that will meet all your desires;
- A territory at the gateway to the Alps and open to its neighboring destinations, in particular the famous lakes of Annecy, Bourget (Aix-les-Bains) and Lac Léman.
- Actors committed to implementing all health measures to guarantee safe discoveries.
Stay informed of experiences, tips and discoveries on our website, as well as on the dedicated site www.rdv-en-terre-misonnue.fr
And we look forward to seeing you on our (me) known land!